- media effectiveness
- Реклама: рекламная эффективность средств массовой информации, эффективность средств массовой информации, эффективность средств рекламы
Универсальный англо-русский словарь. Академик.ру. 2011.
media effectiveness
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Media naturalness theory — was developed by Ned Kock. This theory is sometimes referred to as the psychobiological model[1], or compensatory adaptation theory[2]. It has been used to understand human behavior toward technology in various contexts, such as: education[3],… … Wikipedia
Media coverage of climate change — has significant effects on public opinion on climate change,[1] as it mediates the scientific opinion on climate change that the global instrumental temperature record shows increase in recent decades and that the trend is caused mainly by human… … Wikipedia
media analysis — media research; media planning; media selection An investigation into the relative effectiveness and the relative costs of using the various advertising media in an advertising campaign. Before committing an advertising budget it is necessary to… … Big dictionary of business and management
Media-independent handover — (MIH) is a standard being developed by IEEE 802.21 to enable the handover of IP sessions from one layer 2 access technology to another, to achieve mobility of end user devices. Contents 1 Importance 2 Functionality 3 Implementation … Wikipedia
Media transparency — This article is about transparency in communications. For investigative website, see MediaTransparency. The inside of the media tent and the climate camp in Heathow. 10 workstations, with live satellite up link and powered from renewables. Media… … Wikipedia
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
Media — The term “media,” and its descriptive derivative medial’nyi, meaning “pertaining to media,” is a new addition to the Russian language. A more common term used both in academia and popular discourse is sredstva massovoi informatsii (SMI), which … Historical Dictionary of the Russian Federation
Media monitoring service — A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may… … Wikipedia
Media blackout — During the initial weeks of Occupy Wall Street, protesters such as this man considered the lack of news coverage to be a media blackout. Media blackout refers to the censorship of news related to a certain topic, particularly in mass media, for… … Wikipedia
Media consultant — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
